Experience
Two years, building momentum.
Marketing & Events Coordinator
Sep 2025 — PresentBrent Mac Events · St. John's, NL
Co-op terms Sep–Dec 2025 & May–Aug 2026; continued employment outside designated terms
- Contributed to Jibfest selling out faster than any previous year through event marketing, social media content, and ticket-focused promotional campaigns.
- Supported Best Kind BBQ marketing through social media, ticket campaigns, artist announcements, and email marketing, contributing to the highest event attendance since 2024.
- Solely manage creation and administration of all events on Tixr — ticket types, pricing, promo codes, seating configurations, event pages, and sales tracking.
- Manage paid advertising across Meta and Google Ads, including budget allocation, targeting, creative, and reporting; 20 campaigns to date have generated 13,730 landing-page views at an average of $0.12/view and 114 qualified Meta leads for franchise sales at an average of $6.03/lead — including a standout campaign that drove 3,300 landing-page views for just $0.03 each.
- Manage email marketing through Mailchimp — segmentation, copywriting, design, scheduling, and performance analysis by open rate, CTR, and conversions.
- Manage social media content across Instagram, Facebook, TikTok, and YouTube, including content strategy, graphic design, video editing, event photography/videography, and community engagement.
- Coordinate event operations with municipal inspectors, fire officials, police, vendors, artists, and sponsors, including liquor licensing and regulatory requirements.
- Manage event sponsorships end-to-end — identifying, contacting, and securing sponsors.
- Developed and managed promotional campaigns for Eva's Chimney Cones, securing the highest number of events in a single summer and contributing to a 1.6% increase in average sale amount.
- Managed staffing for Eva's Chimney Cones, including hiring, scheduling, and payroll administration.
Amazon Specialist — Co-op
Jan 2024 — Apr 2024Nutra Holdings · St. John's, NL
- Conducted keyword research and SEO content strategy for Amazon supplement listings, optimizing titles, descriptions, and content for organic search visibility.
- Analyzed product ratings, customer reviews, and search performance to inform listing optimization and content decisions.
- Reviewed and updated product content, images, and videos ahead of product launches, keeping pages accurate and brand-consistent.
- Managed product content through Amazon Seller Central and researched platform guidelines for compliant listings.
- Supported upcoming product launches through ongoing monitoring and content updates.
Campaign Results
Every paid Meta campaign managed for Brent Mac Events clients, pulled directly from Meta Ads Manager — 20 campaigns generating 13,730 landing-page views, 114 qualified leads, and thousands of engagements to date.
Website Traffic
Date
Campaign
Views
Cost per view
Spend
Jul 2026
Tixr — event ticketing pageBest performer
Views3,300 views
Cost per view$0.03 / view
Spend$99.40
Jul 2026
Tixr — event ticketing page
Views362 views
Cost per view$0.28 / view
Spend$99.60
Jul 2026
Tixr — event ticketing page
Views5,700 views
Cost per view$0.13 / view
Spend$750.00
Jun 2026
Tickettide.ca
Views684 views
Cost per view$0.26 / view
Spend$179.40
May 2026
Tixr — event ticketing page
Views2,000 views
Cost per view$0.09 / view
Spend$174.96
May 2026
Tixr — event ticketing page
Views1,200 views
Cost per view$0.18 / view
Spend$216.01
Jan 2026
Tickettide.ca — Club Jibfest
Views243 views
Cost per view$0.21 / view
Spend$49.88
Dec 2025
Tickettide.ca
Views241 views
Cost per view$0.37 / view
Spend$89.87
Lead Generation
Date
Campaign
Leads
Cost per lead
Spend
Apr 2026
Eva's Chimney Cones — franchise opportunity
Leads6 leads
Cost per lead$15.16 / lead
Spend$90.95
Apr 2026
Eva's Chimney Cones — franchise opportunity
Leads6 leads
Cost per lead$14.94 / lead
Spend$89.64
Apr 2026
Eva's Chimney Cones — franchise opportunity
Leads18 leads
Cost per lead$4.98 / lead
Spend$89.61
Apr 2026
Eva's Chimney Cones — franchise opportunityBest performer
Leads21 leads
Cost per lead$3.99 / lead
Spend$83.89
Apr 2026
Eva's Chimney Cones — franchise opportunity
Leads24 leads
Cost per lead$5.52 / lead
Spend$132.46
Oct 2025
Eva's Chimney Cones — franchise opportunity
Leads29 leads
Cost per lead$5.29 / lead
Spend$153.35
Nov 2025
Eva's Chimney Cones — franchise opportunity
Leads10 leads
Cost per lead$4.79 / lead
Spend$47.85
Social Engagement
Date
Campaign
Result
Cost per result
Spend
Sep 2026
Facebook Page promotion
Result541 page visits
Cost per result$0.08 / visit
Spend$44.76
Sep 2026
Facebook Page promotion
Result401 page visits
Cost per result$0.11 / visit
Spend$44.90
Feb 2026
Facebook Page promotion
Result533 page visits
Cost per result$0.16 / visit
Spend$83.63
Aug 2026
Post: "Last Chance of the Year"
Result1,000 engagements
Cost per result$0.08 / engagement
Spend$83.12
Sep 2025
Best Kind BBQ — Messenger
Result2 conversations
Cost per result$17.88 / conversation
Spend$35.75
Certifications
Google
- Google Ads Search
- Google Ads Display & Video
- Google Analytics
- GA4
Microsoft
- Microsoft Advertising Certified Professional
- Microsoft Advertising Search
- Microsoft Advertising Display & Video
- Microsoft Advertising Retail
Hootsuite
- Social Media Marketing Certification
- Hootsuite Platform Certification
Stukent
- Digital Marketing Certification
- Digital Marketing Simternship
Volunteer
Big Sister
Aug 2025 — Jul 2026Big Brothers Big Sisters of Eastern Newfoundland
- Serves as a Big Sister to a 12-year-old girl through a one-to-one mentoring relationship.
- Plans and participates in weekly outings and activities based on shared interests.
- Coordinates transportation and manages weekly activities with consistency and reliability.